Aashi Bhatnagar
Brand & Marketing
I help purpose-led businesses craft compelling brand stories, grow visibility, establish positioning and build trust for their target audience. I hold 6+ years of experience in content, digital strategy, brand strategy, PR and digital marketing.
EXPERIENCE
January 2025- Present
Brand Lead-
PR, content, social media
F&D Media
-
Managing full branding spectrum for clients, aligning brand voice, content, campaigns, and strategy with brand goals.
-
Building cohesive brand experiences across platforms, ensuring consistent messaging for client success.
-
Overseeing social media profiles, websites, and all creative elements to capture attention and drive results.
-
Strategizing organic and paid campaigns in line with the brand tonality to contribute to overall digital growth of the business.
-
Created and managed full-funnel content marketing strategies aligned with each client's brand positioning and business goals.
-
Led cross-functional teams including copywriters, designers, and social media managers to deliver cohesive brand narratives across platforms.
-
Strategizing campaign calendars, content pillars, tone-of-voice guides, and editorial frameworks tailored to individual brand identities.
-
Providing creative direction and content production for brand assets: posts, carousels, videos, newsletters, and interviews.
-
Consulting on social media strategy, storytelling, community building, and platform-specific optimizations.
2019- Present
The Digital Abode
Founder
-
Developed and executed brand strategies for 20+ clients across the globe, enhancing visibility, authority, and audience engagement through organic channels.
-
Created and managed full-funnel content marketing strategies aligned with each client's brand positioning and business goals.
-
Led cross-functional teams including developers, designers, and social media managers to deliver cohesive brand narratives across platforms.
-
Built and managed personal brands on LinkedIn, enabling clients to grow their following, increase inbound leads, and establish thought leadership.
-
Designed campaign calendars, content pillars, tone-of-voice guides, and editorial frameworks tailored to individual brand identities.
-
Delivered creative direction and content production for personal brand assets: posts, carousels, videos, newsletters, and interviews.
-
Consulted on social media strategy, storytelling, community building, and platform-specific optimizations.
-
Expanded the company's geographical reach, opening new markets and increasing profitability.
-
Launched 2 batches for a beginner's digital marketing program "The Growth Window" to help aspirants learn the necessary skills.
-
Personally trained and mentored 15+ interns many of whom moved into full-time roles in marketing
2/2019- 11/2019
Social Media Manager
OpenGrowth Media Private Ltd.
Worked as a Social Media Manager, leading the brand’s digital presence across platforms.
Planned and executed campaign strategies, managed content calendars, and oversaw a led of social media executives.
Hosted live sessions, created platform-specific content, and ensured community engagement.
Played a key role in amplifying the brand’s voice among a global women-centric audience.
August 2018
Internship
ADI Herbals
Wrote content as blogs and articles to highlight product benefits
EDUCATION
2017-2019
Master's Degree
Doon Business School
Post Graduate Diploma in Management
(Marketing and International Business)
2013-2016
Bachelor's Degree
Indira Gandhi National Open University
Bachelors in Commerce
2000-2013
St. Mary's Convent Inter College
Schooling
SKILLS
Leadership Critical Thinking Effective Communication Collaboration Adaptability Strategic Thinking Digital Marketing Marketing Strategy Content Creation Creative Direction Brand Positioning Social Media Strategy
Listening skills
Leadership
Effective communication
Social Media Strategy
Content Strategy
Branding Positioning